By Ted Witt, Pretty Road Press
1. Create content for small groups, not the entire universe.
The creation of interesting, scheduled, new content is a must for the writer in our new social media world. That includes blog posts, pictures, infographics, stories, and comments. But don’t necessarily write for the masses. Target your messages narrowly. Most people are connected to four to six groups of relationships they have established through the course of life events. The number of strong connections in these relationships is surprisingly small, but these are the most influential people in your life. If your content is targeted toward these key people, your message is more likely to be shared and then shared again among people of like interest.
Get More Info : Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web, by Paul Adams, published by New Riders.
2. Include targeted collateral with your book when you send it out to book reviewers.
Book reviewers at newspapers and in the blogosphere get hundreds of unsolicited books for review. If you send them your book naked —that is without any accompanying materials — your book is likely to sit on a pile. Reviewers need to be able to quickly learn two things: 1) the storyline and 2) the hook or a reason to care about the story or topic. The hook can be a tie to the news, an upcoming holiday, a celebrity, or a trend. Whatever your hook is, it can be defined as reason for the reviewer to care.
Get More Info: www.IndependentPublisher.com
3. Have a PowerPoint presentation ready to go at any moment.
If you are writing non-fiction, you are expert on a subject. Have a memoir? Your history offers lessons for others. Written a novel? Your characters attack real-life problems. Create a PowerPoint presentation so that when you are invited to speak to a group, you can arrive with visual aids – not the typical bullet-point slides, but engaging interactive visuals with plenty of pictures. Post your show to SlideShare.com. Link to it by way of your social media accounts. Even if you are never invited to speak, your PowerPoint is working for you and being indexed by Google.
Get More Info: Slide:Ology: The Art and Science of Creating Great Presentations, by Nancy Duarte, published by O’Reilly
4. Invest in professional photography for a portfolio of head shots and setting shots.
Studies show that people can form their initial impressions by just glancing at your photo. Politicians can win or lose elections based on their photos. Actors get auditions based on their headshots. You are a professional writer. Make sure your images give a warm, inviting impression. When it comes to photography, a good photo not only opens doors, it opens covers.
Get More Info: http://www.writersdigest.com/editor-blogs/there-are-no-rules/fw-life/every-author-needs-professional-headshots and www.ragan.com: 19 Reasons Your LinkedIn Headshot May Be an Epic Fail
5. Obtain the internet URL of your name, in the form of http://www.YourName.com.
Your name is your brand. If you have not obtained the Internet domain that is your name, then you risk giving up your brand to someone else. Go to GoDaddy.com or another service and obtain the domains of your name. If the “dot-com” version is taken, try for the “dot-net” or “dot-us” version of a URL. Create your own author page. If you are not ready to maintain that website, redirect your personal domain address to your book or blog site.
Get More Info: Guerrilla Social Media Marketing, by Jay Conrad Levinson and Shane Gibson, published by Entrepreneur Press
6. Join a professional association and volunteer.
Match your book topic or genre to an association. Join up. Networks are made by building relationships. Professional organizations are where like-minded people meet, socialize, and learn. The bonus is that when you volunteer, your relationships grow even deeper. Imagine staffing the check-in desk for fans and readers at a mystery writers’ conference. Every person you meet is not only a potential customer, but also a future friend.
Get More Info: Get Known before the Book Deal, by Christina Katz, published by Writer’s Digest Books
7. Repurpose your free content; package free content as a premium offer.
What’s a greater value, a brick of cello-wrapped cheese from the grocery store or a round of waxed cheese in a wooden gift box? The latter has a higher perceived value. There’s more expectation and emotion tied to it. The cheese is the same. Do the same with the free online content you use to promote your brand. Ask for an e-mail address before delivering a white paper. Combine blog posts into an attractive e-book. Accompany a series of articles with a cover as a repackaged PDF. Create a Flipbook (like those at UberFlip.com) and hide it behind a digital curtain. By that we mean, requiring some online interaction before you offer up the content. Put more ribbons on your writing. The greater gift you give and the more frequently you give, the deeper your connection with readers and fans will grow.